How to Run Google Ads


Every day, business owners are continuously looking for ways to increase leads, conversions, and sales. There are several ways to do this but one method which has never failed the test of time is the use of Google Ads.  As the largest search engine in the world, Google is widely used by nearly everyone in the world and can serve as a smart way to increase your brand awareness.

Running a Google Ad campaign seems easy but there are several steps to follow to fully understand how it works and use it the right way. Sit tight as we take a look at what Google Ads are, how they work, and how you can use them for your business.

What is Google Ads?

Formerly known as Google Adwords, it is a platform for paid online advertising provided by Google. These advertisements may be shown anywhere in the Google Display network, which consists of more than 2 million websites and apps. On a search engine results page, users who search for a keyword see the outcomes of their inquiry (SERP), and one of the results might be a paid ad that specifically targeted that keyword. Also, advertisers only pay when an ad is clicked.

Regardless of the size of your business or the resources you have available, you can also change your adverts to match your budget. With the Google Ads tool, you have the choice to stay under your monthly spending limit. You can even pause or stop spending money on ads at any time. It is noteworthy to mention that Google Ads works on Pay-per-click (PPC) advertising system where the advertiser pays each time someone clicks on or views their ad (CPM).

Types of Google Ads.

One exceptional feature of Google Ads is that it provides a variety of ads from which marketers can choose. Google refers to it as campaign types and they include:

  • Search ads are the text ads you see on the Google result page after searching for a keyword.
  • Display ads, which describe the banner ads you see on other websites. One of the benefits of using the Display ads is its reach as Google partners with a lot of websites, thereby increasing the chances of getting your ads noticed by a lot of people.
  • Video ads are video ads that run on YouTube. It comes in different forms and they include skippable video ads and unskippable ads.
  • Shopping ads are the product listings you see in Google Search and Google Shopping. allows you to market your products or services in a much more visual manner.
  • App ads, which promote your app in Google Search, YouTube, and Google Play Store. 
  • Local ads help bring people to your physical location through Google Search, Google Maps, and YouTube.

How to Run Google Ads?

  1. Create a Google Ads account

Login to and click on “Start now”. Select your advertising goal and enter the name of your business and your website. Select the geographical region and enter your product or service details. 

  1. Start a Campaign

Click Campaigns on the left and click the + button and select New campaign. The next step is to decide on your campaign goal. By selecting this goal, you’re telling Google what kind of audience you want to target. The next thing is to choose the network where your advertisement will appear (i.e., search network or display network). Note that you have the option to run your campaign concurrently across both the search and display networks, or just on one of those networks. Additionally, you need to establish an aim and give your campaign a name.  Choose where you want to target your ad. This can be near a specific address or it can be broader regions, cities, or zip codes.

  1. Choose a bidding strategy

The next step is for you to choose a bidding strategy. You are billed each time a user clicks on your ad because Google Ads are pay-per-click (PPC) adverts. Bidding gives you the ability to decide on a campaign budget for the most possible return on your investment and the Google Ads interface offers you a range of bidding options, depending on the goals of your campaign. Set a daily budget for that campaign based on how much you want to spend on it.

  1. Select Keywords

 Keywords are used extensively in PPC ads and Google advertisements and you must only select relevant and specific keywords.

The Google Ads platform has a keyword planner that may be useful for choosing the right keywords. Under “Get keyword suggestions,” you can enter a relevant website or the name of your product or service, and the keyword planner will provide viable keywords.

  1. Set up your billing 

 Enter all of your correct billing information as well as any promotional codes you have to get a discount. Click on submit after entering this.

  1. Track & Review Metrics

By clicking the tool icon in the top-right corner of the Ads interface, choose “Conversions.” Decide if you want to track conversions made through websites, applications, phone calls, or imports from other systems before selecting the Add button. The next stage is to define and organize your goals. Add a global site tag and an event tag to your landing page to track conversions.

Tips for Running Google Ads

  1. Optimize your landing page:

 What happens after a click is equally important as attracting the clicks. What does a user see after clicking your advertisement? The call to action on the landing pages should be straightforward and inviting. That means there should be no large blocks of text and it should contain an obvious goal.

Does the page answer your user’s questions or solve their issue or would you like website visitors to subscribe to your newsletter? Ensure that the sign-up box is displayed in a visible area. To increase sales, customer reviews and several links to buy your goods and services should be included. The goal is to ensure the user has a good experience after clicking on the link to your business page.

  1. Avoid using generic keywords

Your keyword selection game must be accurate, thus testing how well it works should be a part of your strategy. If your keywords are too generic, you won’t be able to reach your target audience, which will bring about fewer hits and a higher ad cost. Research to see what’s working so you can align your advertising with your target market.  

Using the right keyword should also apply to your headlines to attract the right audience for your products or services.


Using Google advertisements for your business has a lot of benefits. Though it is not easy to run since you have to be familiar with numerous campaign strategies, ad formats, and targeting choices available. However, this learning process pays as it would boost your advertising game.

We hope this article helps and cheers to running your first Google Ads!!!

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