You’ve probably heard about how some marketers use SEO(Search Engine Optimization) to grow their businesses and you are left wondering how to make it work for your business.
SEO is the method used to help a website or content rank higher on Google.
The difference between paid advertising and SEO is that SEO involves “organic” ranking, which means you don’t have to spend money for you to rank high on the search engine list.
Knowing how to use SEO is important especially if you want to sell more and target the audience.
Here are some of the basics of SEO;
Using the right keyword in your website or a piece of content when you want to optimize it. Keywords serve as a tool for describing your brand and determining how the link to your site or a piece of content would be.
It’s important to carry out keyword research to rank higher on Google and create relevant content that attracts your target audience.
Content is important for SEO because a reader or user won’t subscribe to whatever you are doing if you are not putting out the right content. For example, if you are trying to promote automobiles, you would want your content to come up first, therefore you have to provide valuable information to build a relationship with a prospective customer. The content you put out there must not only be educational; it should be interesting to read and relevant. Content comes in different forms like web content, blogs, social media posts, how to guides, videos, and local listings.
- Local SEO
Local SEO is one of the trends now as the world is becoming more digital. Local SEO ensures that if a person is within the area where you operate, they can easily come across your site.
Other local SEO practices include directory listings, and creating location-specific websites and pages for your business on Google My Business local directories and Google Maps.
- Search Engine Marketing
This refers to paid marketing like native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, display ads, and more. Though it’s not a major part of SEO, it can serve as a tool for you to meet new audiences.
SEO also serves as a tool for you to become a trustworthy expert in your field and improves the user experience on your site.
The more significant your SEO game is, the higher your ranking and visibility would be.