Starting as an affiliate marketer nowadays can be quite confusing because people have different
takes on how it should run. One of the major controversies in the affiliate marketing world is
whether it is important to get a website. While it is no news that building a website boosts your
chance of success, is it really necessary?
If you are still confused about whether building a website is necessary or not, read on to find out.
It is important to note that the basis of affiliate marketing is to generate leads and sales for a retailer
through referrals. Your major goal as an affiliate marketer is to figure out how you can refer more
people to the retailer; it is obvious that having a website is not a requirement for this to happen. It is
however important for you to find the right platform to attract your target audience; you should put
in mind that this requires a great amount of effort and investing time in creating meaningful content.
Ways to do affiliate marketing without a website
- Social Media
With the world becoming more interconnected, social media is one of the fastest ways to attract
your target audience. You can use any platform of your choice, be it Instagram, Twitter, Facebook,
Tiktok, and so on; all you have to do is to choose the platform that works for you. Set up an account
and post engaging content. You can add links to the product page on your bio for Instagram.
Facebook also allows you to create groups and provides other engagement for you to use.
When deciding on the platform you wish to use, you should consider your target audience, the
product you are advertising, and the sector you work in. For example, if your market target is Gen Z’s
you should consider using Tiktok or Instagram to advertise your products, as they spend more time
- Email Marketing
Almost everyone has an email these days and some people prefer to get promotional
messages via email. The good thing about email marketing is that you have different
options, you can choose to create a solo ad or create newsletters where you mention the
brand you are working with. The biggest challenge you would face when using this medium is
building a subscriber’s list and creating a trusting relationship with them. Make sure emails
are well structured; your landing page should be catchy and invite subscribers through social
- Paid ads:
This is one sure affiliate marketing strategy that brings swift results; it not only has the
potential to convert leads to paying customers, but it also helps you know who your target
audience is. Facebook and Google allow you to use the pay-per-click advertising model to
generate leads. When starting with paid ads, you should start slowly, if you are satisfied with
the result, you can scale up and invest more.
- Content Publishing Platforms
Another way to attract customers is to use content publishing platforms like Medium or steemit
especially if you have a knack for blogging. Anyone can use it and you can attract up to 1 million
readers if you are consistent enough. It also provides other tools that you can use to measure the
engagement level of your content. You should always disclose that your blog contains an affiliate link
as it is a requirement on these platforms.
Also known as man’s informal school, this platform is known to provide guides and recommendations
for certain products. Starting a youtube channel is easy but staying consistent is the main thing.
Youtube allows you to promote both B2B and B2C services. You can also choose to either share
product details, product reviews, or tutorials on how to use the product you are advertising. You
should however be careful and subtle with the ads as people hate intrusive ones.
Starting as a beginner is never easy. Whether you have a website or not, you need to diversify your
efforts and look for effective ways to grow your audience base. As long as you are consistent with
what you are doing, you will make sales.
You can decide to test the waters by using third-party affiliate programs like Afiilbase that have
brands on the ground if you are not cut out for the stress