One amazing feature Facebook has is the Facebook group feature; whether you want to learn how to sew, or you are looking for communities to join, there are different Facebook groups you can join.
Since the groups are mostly made up of people with the same interest, many businesses use it as an opportunity to get customers, inform them about various promos and also promote affiliate products.
As an affiliate marketer, having a Facebook group not only increases your reach; it serves as a great marketing strategy and helps you promote your product or services you offer.
You have the chance to network with people from different backgrounds and you can easily answer questions posed by people interested in your products or services.
A great way to attract loyal and returning customers is through the use of Facebook groups.
Features of Facebook Groups
To make life easier for people, Facebook introduced some features to help in managing groups.
- Facebook Group Insights
With the help of this tool, you have access to insights on membership growth and engagement data which assists you in making certain decisions.
- Member Cleanup
This feature helps you remove group members without following unnecessary steps.
- Membership request filtering
This helps you filter people who can access your group. You can ask intending members to answer various questions before joining.
- Scheduled post
This feature helps you schedule posts you want to put out to your group members. Though it is advisable to use them wisely so your posts have a personal touch to them.
Tips for Engaging Your Facebook Group
Most people see Facebook groups as a place to only market their products to others. While this is the norm, it is necessary to also add value to the group so that more people would join. For this to happen, you need to engage your group members so they do not only see it as a place to buy and sell but also learn new things.
- Have interesting group discussions
When you create a Facebook group, your goal should be to keep the group alive.
You can ask your group members open-ended questions to start a discussion. From there, more people would join in the conversation. Also, make sure you are consistent with these discussions
- Have a Q&A session
Hosting Q&A sessions serves as a way to bring value to your group members. Hosting a Q&A session helps you get into your group members’ good books as people always have questions regarding several issues.
- Prepare daily or weekly themed prompts
You can organise different themed events to encourage your group members to talk about a certain topic or issue. For example, you can tell members to post their goals for the week every Monday. This would help members have clear expectations and keep the group engaged.
When it comes to community building, your goal should be to build trust and share value.
Come up with engaging content and activities to increase your audience base and attract more followers.