HOW TO CONVERT YOUR CONTACTS INTO CONTRACTS.
- ADD VALUE EVERYTIME.
Make sure every time you communicate with contacts, you are adding value as perceived by them. Yes, this means you will have to send different messages to different contacts. Constantly sending non-value-added information to contacts is the quickest way to end a relationship.
2. BE CONSISTENT AND CREDIBLE.
If you want to convert a contact to a client, establish trust in your expertise by delivering consistent quality and demonstrated credibility in all that you do. Most contacts are not a “quick conversion,” so time and need will determine whether or not you gain a new client from the relationship. Share freely with your contact and don’t sell them. Let your credibility speak for itself.
3. BE HONEST AND DON’T OVER PROMISE.
Breaking down illusions and refusing to overpromise is the best way to build trust in a new client relationship. Be honest about your approach, clearly define your skills, and establish what you are not willing to do. This will prove you are listening, and that you have integrity and set clear expectations. If your prospect wants you to be a dancing monkey, please run.
CURATE HELPFUL CONTENTS.
Converting contacts to clients is centered on delivering value that drives resonance and trust. One approach is to create or curate relevant content that provides solutions to some their most complex challenges. This builds both resonance and trust while laying the foundation for the cultivation of rich client relationships.
Contacts That Can Be Converted Into Clients When Getting Started With Selling.
1. Family: Brothers, Sisters, Uncles, Aunties, father, mother, Spouses, Fiancé’s, boyfriend, girlfriend.
2. Colleagues : primary school secondary school, tertiary, work place.
3. Close friends.
4. Church/mosque members.
6. Past and present business partners.
7. Association or club members
8. Your barber, hair dresser, make up artists etc.
If peradventure you are a novice to selling, it is easier to identify the above individual to be your first call.
They help you build a level of confidence.
START FROM THE PEOPLE YOU KNOW.