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Starting a career in sales

Introduction

There is a general saying that anybody can sell, that maybe true, however, not everyone can have a career in sales, you may be able to sell one or two products from time to time but that doesn’t make you a sales personnel. Sales go beyond everyday the selling we are used to, it requires a level of skills, networking, and result-driven orientation. If you are looking forward to starting a career in sales, you need a reasonable amount of training, strategy, determination, and key skills.

Luckily, unlike other career pathways, sales is one of the few careers you can easily transition into with little or no experience. If you like to meet new people, have a great sense of networking, and have exceptional communication skills, sales is a career you would love to explore.

There is always something to sell, with a population of about 200 million, a huge market base, and tons of various products, brands, and industries. Starting a career in sales is not just promising but also guarantees a decent reward and a good source of income.

Ready to start your sales career? No need to be overwhelmed. This article highlights a few points that can help you kick start a career in sales with ease:

Start with a Goal

This is far beyond starting a career in sales. Setting a goal would help you have a well explicit direction and serve as a daily inspiration to help you grow. You don’t want to start your career all rusty without a clear vision, so it is essential to state your goals and what you want to achieve clearly.
Setting goals includes how many companies, products, or brands you would love to work with, how many customers you will need and in what time frame, how many connections or networking you will need and how to go about it. Setting a clear goal that is time-specific would not only help you climb up the ladder fast but would help you make reasonable progressions in your career if backed up with hard work and genuine efforts.

start with a goal

Acquire basic sales skills

What would set you aside from the regular salesperson is the unique and important sales skill and strategies you can acquire. It is important to know what skills would help you strive and gain the upper hand against your competitors. But the unique thing about sales skills is some are transferable (i.e., you already have them). Yes, start by first identifying the skills you already have and how you can use them to start, then acquire others.

Key sales skills you need to thrive in your career include effective communication, customer service skills, strong negotiation skills, networking, relationship management, and seemingly simple soft skills like enthusiasm, persuasion, and active listening.

Identify companies and industries you love

As simple as this seem, it is essential. You don’t want to be a jack of all trades; that might sound exciting, but really, channeling your hard work to a clear direction would help you grow quickly, especially channeling it to areas you love. Sales is a very broad career, and luckily there are tons of industries to work with.

This means you can choose an industry you are very passionate about and pursue your sales career in that line. For instance, if you are a fashion enthusiast, working for a fashion brand might be perfect for you because you are passionate about it and have a clearer understanding and connection to it. This would help you advocate and sell the product or services better because you understand what the customer wants.

Create a niche for yourself

Just like streamlining your interest in one industry. It is also important to carve out a niche for yourself. There a various sales career options you can explore. For instance, you might want to check if you’re going to do offline or online sales. In choosing, you need to check your skills and available resources. For instance, if you have a good online presence and a ton of engagement on your social media, that is an excellent platform to start and leverage on. If you are also very skilled at connecting easily to people physically, then offline sales is definitely a good niche to explore.

Sales career options available include direct or physical sales agent, affiliate marketing, account management, lead generator, marketing partner, digital marketing, and so much more.

Get the proper training.

Acquiring professional knowledge would also set you apart from regular salespeople and broaden your horizon. You can search for series of professional sales courses available online and offline. Get mentorship opportunities. This is quite important. Getting a professional with significant experience in sales can also help plan and grow your career. Don’t forget to self-develop, read books, and get updated with the industry’s changes and a new innovative sales strategy.

Research products or services from companies and think of a unique way to sell them.
Creativity is vital in the sales profession, you need to be creative. Every product is unique and most times require a different approach in its sales. Understanding the product, its target audiences, and the expected outcome would help you develop a perfect strategy to sell the product.

Start small

As they say, “a journey of a thousand miles begins with one start,” start small. A step at a time but with great effort and hard work. Don’t forget to begin within your environment. For instance, your immediate community is your first target customer base, explore your options first. Then build your portfolio little by little, taking in products and getting the best out of them; before you know it, you are a sales expert with an impeccable experience.

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Affiliate Marketing Explained

Many people earn money online without having to do too much work and one of such means is becoming an affiliate marketer. Have you ever heard the word affiliate marketing and wonder why it’s trending these days? Well, this article explains what it entails and why there is so much buzz about it.

It is known as performance-based marketing in the sense that the affiliate marketer has to induce a customer to do something before the affiliate marketer gets paid. Affiliate marketing is a system whereby a vendor outsources its product to prospective people or partners across a network to generate traffic to the vendor’s website so people can
see the products the vendor has for sale.

The customer in some cases does not have to purchase the product or services from the company; it is enough if traffic is generated to the company’s website. It involves three people; the Company producing or selling the product, the Affiliate, and the Customer.

The affiliate partner is compensated for promoting the company’s product and generating sales. This simply means X gives Y products to market for him. Y can be an influencer, a blog writer, or a marketer and Yearns compensation if customers visit X’s website or buy his
product.

Affiliate marketing takes different forms such as influencing products, featuring the company’s products or services on your blog, Search Engine Marketing, Paid online advertising (Facebook, Pinterest, YouTube), Email Marketing, and Leveraging professional and personal networks.

Affiliate marketers do not work for only one company in most cases as they promote different verified products.


Moving on to how affiliate marketers get paid, Affiliate marketers are paid in different ways and these include, pay per sale, pay per lead
and pay per click. Affiliate marketers just have to put the link to the company’s website on any of their platforms so the customers can access it and the company can track the customers or those who visit the website back to the affiliate marketer.

The good thing about this kind of marketing is that products can be accessed at any time of the day and customers do not have to worry about the quality and standard of the products listed because the affiliate marketer would have tested or verified their originality.

Collaborating with an affiliate marketer increases revenue, boosts the company’s reputation and is low risk. The more a customer can view and engage with a company, the more it increases sales due to the visits. Affiliate marketers provide new marketing strategies that you can learn from to meet your audience’s needs better.

Affiliate marketing is important to businesses which is why many companies use this formula in increasing their brand awareness.

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Learn: Who is a sales partner?

All businesses ideally want to reach a wider audience. Many do this by referring their businesses to others or employing more people to their sales team. This takes a lot of time and time as we all know, is money in the business world. If you are looking to reach a larger audience and increase your sales within a short period, having a sales partner would help a lot.


Who is a sales partner?
Sales Partners are people or companies that assist you in getting business
. They help in raising revenue by marketing and distributing to prospective customers and manage products by including additional services such as consulting, customer support, and training.


A sales partner can also serve as an advisor as they come up with ideas and implement them to produce new leads and expand the consumer or customer range. The reason behind this expansion is because most sales partners have a team of other partners they provide support for and they have the opportunity to represent multiple suppliers. With this, they have access to a lot of people who can serve as prospective customers or consumers.

Having a sales partner helps in product or service integration as they co-market your product with you in the respective areas your services and products are needed.

Most sales partners sell their products or another person’s product and services with the vendor products they are partnering with.


A sales partner usually has a presence in the market where they advertise or sell a product which builds trust between them and the customers. This helps the business they are partnering with as they don’t have to do all the work of building a presence in the market
since the sales partner has one already. The sales partner helps in training the customers and their onboarding experience.


Benefits of having a sales partner;
Cost reduction: You don’t have to hire a lot of people to help in promoting your products and services thereby reducing and saving costs.

Expansion of brand to new markets: By working with a sales partner, you boost your brand presence which gives you a presence in both international and local markets depending on how effective your sales partner is.

Stronger relationships with customers who give clear feedbacks:

Gaining customer’s trust is easier if your sales partner has an existing rapport with them which makes it easy to relate with them. Relating with them gives you more clarity as they give you honest feedback on the products and services you offer thereby giving you an idea
of where improvement is necessary.

Collaborating with a sales partner is essential to the growth of businesses; an effective sales
partner to be specific.


Sign up today to get a sales partner to help grow and scale your business!!