How to Determine Customer Lifetime Value

Customers are the main backbone of a business. Without having them, a business would go down the drain. Customer Lifetime Value(CLV) is a type of business metric where businesses determine how much profit they would earn in their relationship with the average customer. This consists of shipping, customer acquisition costs (CAC), ongoing sales and marketing […]

Affiliate Marketing Vs Influencer Marketing 

Affiliate Marketing and Influencer Marketing are both effective strategies to help grow your business. However, it is important to note their differences as not understanding how they function and how each strategy works can result in you missing out on opportunities to increase your reach and grow your brand. Let’s dive into how both forms […]