Google Link Spam Update Guide For Affiliates

Google recently updated its Link Spam and this has changed how the search engine identifies and rewards affiliate sites. What prompted this update was Google’s need to always promote quality products and service reviews in their results, and to combat spam. Let’s dive into the concept of what link spam is; When people are searching […]

How to Determine Customer Lifetime Value

Customers are the main backbone of a business. Without having them, a business would go down the drain. Customer Lifetime Value(CLV) is a type of business metric where businesses determine how much profit they would earn in their relationship with the average customer. This consists of shipping, customer acquisition costs (CAC), ongoing sales and marketing […]